Privacy Policy

At BORDER LINK, we attach particular importance to the protection of your personal data and transparency regarding its use.

This Privacy Policy explains what personal data may be collected when you use our site, particularly when you browse our products, place an order, contact our customer service, or use certain features of the site.

This policy applies to the site operated by BORDER LINK and concerns customers and visitors located in France, the Netherlands, and Belgium.

1. Data Controller

The data controller for personal data collected through the use of the site is:

BORDER LINK
Société à responsabilité limitée à associé unique (Single-member limited liability company)
Bureau 1670, 37 passage du Ponceau
75002 Paris
France

RCS Paris: 100 448 182
EUID: FR7501.100448182
Intracommunity VAT number: FR90100448182

Manager: Shaoming Deng

E-mail: info@border-link.com
Phone: +33 1 47 05 99 35

BORDER LINK determines the purposes and means of personal data processing carried out as part of its commercial activity.

When a Data Protection Officer (DPO) is appointed for a particular processing activity, their contact details are communicated to the data subjects through appropriate means.

2. Personal Data We May Collect

Depending on how you use our site, we may collect different categories of data.

Identification and Contact Data

This may include:

  • first name and last name;

  • email address;

  • phone number;

  • billing address;

  • shipping address;

  • information necessary to process your request.

Order-Related Data

When you place an order, we may process, in particular:

  • products ordered;

  • quantities;

  • order amount;

  • shipping address;

  • billing information;

  • information necessary to track the order;

  • exchanges with our customer service regarding the order.

Customer Account Data

If a customer account feature is available and you choose to use it, certain information may be associated with your account, including your identity, contact details, order history, and information necessary for account management.

Technical Data

When you visit our site, certain technical information may also be automatically collected, including:

  • IP address;

  • device type;

  • operating system;

  • browser used;

  • browser language;

  • pages viewed;

  • date and time of connection;

  • navigation data;

  • information related to site security and operation.

Some of this information may be collected using cookies or similar technologies, in accordance with applicable rules.

3. Payment Data

When paying for an order, the information necessary for the transaction is processed by the relevant payment providers.

Payment methods available on BORDER LINK may include, in particular:

  • Visa;

  • Mastercard;

  • American Express;

  • Apple Pay;

  • PayPal Wallet;

  • Klarna.

BORDER LINK does not request or store your full credit card number when it is directly processed by the payment provider.

Depending on the selected payment method, certain information may be transmitted to the relevant provider to allow for the authorization, security, and processing of the transaction.

Payment providers may apply their own privacy policies and security measures.

4. Why do we use your data?

We use the personal data collected only when necessary for the purposes described below.

Order Processing

We use your data to:

  • register and process your order;

  • confirm your purchase;

  • prepare and ship products;

  • communicate with you regarding your order;

  • ensure delivery tracking;

  • manage returns and refunds;

  • process product-related requests.

The main legal basis for these processing activities is the performance of the contract entered into with you.

Customer Service

We use the information you provide to answer your questions and requests, particularly concerning:

  • products;

  • orders;

  • delivery;

  • returns;

  • refunds;

  • product-related issues.

The legal basis may be the performance of the contract, the execution of pre-contractual measures, or our legitimate interest in providing efficient customer service.

Legal and Accounting Obligations

Certain data must be retained or processed to comply with legal obligations applicable to our activity, particularly in terms of:

  • accounting;

  • tax;

  • commercial;

  • invoicing;

  • fraud prevention, where applicable.

The legal basis for these processing activities is compliance with a legal obligation.

Site Security

Certain technical information may be used to:

  • secure the site;

  • detect fraudulent behavior;

  • prevent abuse;

  • protect accounts and transactions;

  • identify technical incidents.

These processing activities may be based on our legitimate interest in ensuring the security of our business and our users, or, where required by law, on a legal obligation.

Site Improvement

When permitted and when your consent is necessary, certain data may be used to understand how visitors use our site and to improve:

  • navigation;

  • product presentation;

  • features;

  • site performance;

  • the shopping experience.

Processing activities based on cookies or trackers requiring consent are only carried out after obtaining such consent.

5. Commercial Communications

BORDER LINK may offer commercial communications concerning its products, offers, or activities.

Where consent is required, these communications are only sent after obtaining valid consent.

You can unsubscribe from commercial communications at any time using the unsubscribe link in the relevant emails or by contacting us.

The withdrawal of consent does not affect the legality of processing carried out before such withdrawal.

6. Cookies and Similar Technologies

Our site may use cookies and other trackers.

Some cookies are necessary for the functioning of the site, particularly to enable the shopping cart, order processing, security, and certain essential features.

Other cookies may be used for audience measurement, personalization, or advertising purposes, where applicable.

Where consent is required, the cookies concerned are only placed or read after your choice.

You can manage your preferences using the cookie management tool available on the site.

For more information, please consult our Cookie Policy.

In France, the CNIL particularly reminds that trackers that are not strictly necessary generally require prior consent, and that refusal must be able to be expressed as simply as acceptance.

7. Shopify and Technical Providers

Our online store may use Shopify to provide the technical infrastructure necessary for the operation of the site and the store.

As part of these services, certain data may be processed to allow, in particular:

  • the operation of the site;

  • shopping cart management;

  • order processing;

  • security;

  • the operation of the customer account when available;

  • technical payment processing;

  • abuse prevention;

  • certain store-related features.

Other providers may also be involved when necessary for the operation of our business, for example for payment, delivery, hosting, security, customer service, or technical tools.

We seek to limit access to personal data to the information necessary for the performance of their services.

8. Recipients of Data

Your personal data may be accessible, when necessary, to the following categories of recipients:

  • BORDER LINK and persons authorized to manage the activity;

  • technical providers;

  • payment providers;

  • carriers and logistics partners;

  • IT and hosting providers;

  • customer service providers;

  • security and fraud prevention providers;

  • administrative or judicial authorities when required by law.

We do not sell your personal data to third parties.

We do not share your personal data with partners for purposes unrelated to those described in this policy without an appropriate legal basis.

9. Data Transfers Outside the European Economic Area

Some technical or commercial providers we use may be established outside the European Economic Area or use an infrastructure located in multiple countries.

When personal data is transferred to a country outside the European Economic Area, we implement the mechanisms provided for by the applicable regulations when these are necessary, including an adequacy decision or appropriate safeguards such as standard contractual clauses.

Transfers are limited to what is necessary for the services concerned.

10. Retention Period

We retain personal data for no longer than is necessary for the purposes for which it is processed, unless a longer retention period is required or permitted by law.

In general:

  • data necessary for managing an order is retained for the period necessary for its processing and for tracking the business relationship;

  • data necessary for accounting and invoicing is retained for the periods imposed by applicable legal obligations;

  • customer service data is retained for the period necessary to process the request and, where justified, for the period necessary to manage any disputes;

  • data used for commercial prospecting purposes is retained in accordance with applicable rules and the choices expressed by the data subject;

  • data related to consent may be retained to demonstrate the validity of consent where necessary.

At the end of the applicable periods, the data is deleted, anonymized, or archived when regulations permit or require archiving.

11. Your Rights

In accordance with the GDPR and applicable regulations, you have the following rights, depending on the circumstances:

Right of Access

You can request to know whether we are processing your personal data and obtain a copy of the data concerned.

Right to Rectification

You can request the correction of inaccurate or incomplete personal data.

Right to Erasure

You can request the deletion of your personal data when the conditions provided for by the regulations are met.

Right to Restriction

In certain situations, you can request the restriction of the processing of your personal data.

Right to Object

You can object to certain processing activities based on our legitimate interest, when the legal conditions are met.

You can also object at any time to the use of your data for commercial prospecting purposes under the conditions provided by the regulations.

Right to Data Portability

Where this right is applicable, you can request to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format.

Right to Withdraw Your Consent

When processing is based on your consent, you can withdraw it at any time.

The withdrawal of consent does not affect the legality of processing carried out before its withdrawal.

12. How to Exercise Your Rights?

To exercise your rights or ask a question concerning your personal data, you can contact us:

E-mail: info@border-link.com

BORDER LINK
Bureau 1670, 37 passage du Ponceau
75002 Paris
France

To protect our customers' data, we may ask for certain reasonably necessary information to verify the identity of the person making the request.

We strive to respond to requests within the timeframes provided by applicable regulations.

The CNIL particularly reminds that individuals have rights of access, rectification, and objection, and that the data controller must explain concretely how these rights can be exercised.

13. Right to Lodge a Complaint

If you believe that the processing of your personal data does not comply with applicable regulations, you can contact us first so that we can examine your request.

You also have the right to lodge a complaint with the competent supervisory authority.

For individuals located in France, the competent French authority is:

Commission Nationale de l'Informatique et des Libertés (CNIL)

Individuals residing in the Netherlands or Belgium may also contact the competent data protection authority in their country, in accordance with applicable rules.

14. Protection of Minors' Data

Our site is not intended for the voluntary collection of personal data concerning children.

The orders and services offered on our site are intended for persons with the necessary legal capacity to conclude a sales contract.

If we learn that personal data has been collected from a minor in circumstances requiring parental consent and without such consent, we will take appropriate measures in accordance with applicable regulations.

15. Data Security

BORDER LINK implements reasonable technical and organizational measures to protect personal data against:

  • unauthorized access;

  • loss;

  • destruction;

  • alteration;

  • unauthorized disclosure;

  • unlawful processing.

Access to personal data is restricted to individuals and service providers who require it for their functions or services.

However, no electronic transmission or storage method can guarantee absolute security.

16. Links to Third-Party Sites

Our site may contain links or integrate certain features from third-party sites or services.

BORDER LINK is not responsible for the privacy practices of these third-party sites.

We recommend that you consult their own privacy policies when you use their services.

17. Changes to this Policy

We may update this Privacy Policy when necessary, particularly in the event of:

  • regulatory changes;

  • changes to our services;

  • addition or modification of service providers;

  • changes in the technologies used on the site;

  • changes in our data processing practices.

The applicable version is the one published on this page at the time of your use of the site.

18. Contact

For any questions regarding this Privacy Policy, your personal data, or the exercise of your rights, you can contact:

BORDER LINK
Office 1670, 37 passage du Ponceau
75002 Paris
France

E-mail: info@border-link.com

Phone: +33 1 47 05 99 35