Cookie Policy

At BORDER LINK, we use cookies and similar technologies to ensure our website functions correctly, to make your browsing experience easier, and, when you have consented, to better understand how our site is used.

This policy explains what cookies are, why we use them, and how you can manage your preferences.

1. What is a cookie?

A cookie is a small text file stored on your device when you visit a website.

Cookies notably allow the site to recognize your device, remember certain information, and facilitate your navigation during your subsequent visits.

Cookies can be placed directly by BORDER LINK or by certain third-party providers used for the operation of the site.

2. Why do we use cookies?

The cookies used on border-link.com may have various purposes.

They can notably allow us to:

ensure the technical functioning of the site;
retain products added to the cart;
remember certain browsing preferences;
secure interactions and transactions;
facilitate the ordering process;
measure the use and performance of the site;
improve the user experience;
understand how visitors use different pages;
when permitted and with consent, contribute to the personalization of certain content or advertising communications.

3. Strictly necessary cookies

Some cookies are necessary for the functioning of the site.

They may notably be used to:

maintain your browsing session;
manage your shopping cart;
enable the ordering process;
ensure the security of the site;
remember certain information necessary for the functioning of requested features;
detect certain technical errors.

These cookies are necessary for providing the functionalities you have requested and generally do not require your prior consent when they are strictly essential for the service to operate.

4. Preference cookies

Preference cookies allow the site to remember certain choices made during your navigation.

These may notably concern:

your display preferences;
certain browsing preferences;
language or certain technical settings;
information necessary for a more personalized user experience.

When their use requires your consent, they are only placed after your agreement.

5. Audience measurement cookies

We may use cookies to measure site traffic and performance.

This information can notably help us to understand:

which pages are visited;
how visitors navigate the site;
which features are used;
how to improve the site's structure and experience;
detect any technical problems.

When these cookies or technologies require consent, they are only used after it has been obtained.

6. Advertising cookies

When we use technologies aimed at measuring or personalizing advertising, these can help to better understand visitors' interaction with our content or advertising campaigns.

These technologies may be provided by third-party service providers.

They are used in accordance with applicable data protection regulations and, where required, only after your consent.

7. Third-party cookies

Certain functionalities of the site may involve third-party providers.

These providers may place their own cookies or similar technologies to provide their services.

This may notably concern:

payment services;
audience measurement tools;
security services;
fraud prevention tools;
certain features integrated into the site.

Cookies placed by third parties are subject to the privacy and cookie policies of their respective providers.

8. Managing your preferences

When your consent is required, you can choose the cookie categories you accept.

The cookie banner or management tool available on the site allows you to manage your preferences.

You can notably accept or refuse cookies that are not necessary for the site's operation.

Your choice can be changed later when the cookie management tool is available.

9. Rejecting cookies

You can also configure your browser to limit or block certain cookies.

However, refusing certain cookies may affect some site functionalities.

In particular, essential functionalities related to the shopping cart, login, or ordering process may require the use of strictly necessary cookies.

10. Cookies and personal data

Some cookies may be associated with information that identifies or distinguishes a user or device.

When the use of cookies involves the processing of personal data, this processing is carried out in accordance with the General Data Protection Regulation (GDPR) and applicable French regulations.

For more information on how BORDER LINK collects and processes personal data, please consult our Privacy Policy.

11. Retention period

The retention period of a cookie depends on its function.

Some cookies are automatically deleted when you close your browser, while others may remain on your device for a specified period to remember your preferences or enable certain functionalities.

The applicable duration may also depend on the provider of the cookie concerned.

12. Updating this policy

BORDER LINK may update this cookie policy when necessary, particularly in the event of changes to our site, the technologies used, or applicable regulations.

We recommend that you regularly consult this page to be aware of any modifications.